UK Shop

Patience is a virtue that we are still working on. We’re looking for our first London location!  Once the contracts are finalized, we will announce it on our newsletter — sign up here! 

You can also stay updated on all things Main Character on our Instagram @maincharacterbooks 

We work with partners that have a commitment to sustainability! Here’s a few ways that we provide conscientious products:

• Orders are printed on demand: no leftover waste ending up in landfills

• Products are made with organic or recycled materials where feasible

• UK-based partners so that your products are printed close to home

• Ink that is vegan, eco-friendly, and OEKO-TEX® approved - meaning the products are free from harmful chemicals

• Plastic-free packaging to reduce the environmental burden of shipping

Once your order is placed, it is freshly printed or embroidered within 3-5 days. After that, you can choose how quickly your product arrives with our shipping options. When it is shipped, we’ll send you a tracking number.    

Fortunately, we are not a big retailer but that means our processes take about 7-10 business days from purchase to your door.   

If you need a gift ASAP, you can purchase a gift card here. You can either forward the email to your very grateful recipient or print it out and pop it in a cheeky card to give in person.

Our shipping starts at £3 and is based on weight, so it can depend on what you order. The charges and options will magically appear in your cart when you’re ready to check out. 

Ordering more than £75 of merchandise? Shipping is free! Your cart will automatically update so sometimes it pays to add that extra gift for your bookish friend.

We’re based in and shipping to the UK right now! Once we find partners in other countries that align with our ethos, we will expand our offerings. We’re looking at you, USA and Canada! 

That said, if you need to ship outside the UK, please get in touch and we can give you a quote to make it happen.

Yes! Please do reach out to hello@maincharacterbooks.co.uk with specifics for special discounts.

We love readers and all our quirks We’re happy to discuss making your dream merchandise! Email us at hello@maincharacterbooks.co.uk with your romance merch whims and we can look into making them reality.

Main Character is brand new so we’re still getting our footing as a company and have plans to support organizations in the future. In their personal lives, the founders volunteer their time in their local communities.  Cassie uses her courtroom knowledge by supporting victims and witnesses of crimes at her local magistrate court. Allie uses her past comms career by supporting community organizations around progressive candidates. 

From our accountants to our design team, we try to partner with women-led, family-owned, and local businesses.  Sustainability, inclusivity, and progressive values are important to us, and we look for the same values in those in our team.