Main

Character
Books

Read for pleasure.

You’ll find us frantically building a shop in Spitalfields Market opening Spring 2026!
Think romance novels, snacks, and book clubs. Fall in love with your new community. 

Let’s talk books.

Stay in touch to hear more about our opening, book clubs, and events.

A digital illustration of a flower with pink petals, dark green center, yellow stem, and yellow leaves set against a black background.
"at the cottage" - vintage cap
£22.00

mentally, we're at the cottage

mentally, we're at the cottage

“at the cottage” - cord cap
£22.00

The rivalry is living rent free in our heads, so we put it on a hat. You can find us at the cottage for the foreseeable future.

White thread embroidered cap made from 100% brushed washed cotton. Available in multiple colours, low profile, unstructured crown, and adjustable fabric strap with buckle. Our products are made to order so can take up to 5 business days to ship. We thank you for your patience! We hope you’re enjoying the fervor as much as we are.

Find your next passion.

From contemporary to romantasy to that spicy one with the dragons, we’re here with a shared love for the genre. We’re building out our online offerings, but treat yourself to a little merch while you’re here!

Enemies to Lovers Organic Corduroy Cap
£22.00
Romantasy Reader Organic Corduroy Cap
£22.00
Read for Pleasure Shopper
£25.00

Join us for a book club!

Starting in 2026, Main Character Books will be hosting a series of book clubs, online and in-person in London. Sign up for our newsletter to hear more!

Abstract illustration of yellow tulip flowers with green leaves and stems on a black background.

Contact Main Character

Main Character is the brainchild of our founders, Cassie and Allie, who found comfort and community in a romance book club during COVID. Since then, we’ve had children, moved countries, changed jobs, and worn too many (romance) hats. Main Character is a love letter to the community of romance-book loving people who have seen and supported us through it all.

We are lady-owned and embrace diversity and love in all its forms. We believe that books should be fun and enjoyable: if you like it, it’s the book for you! We don’t yuck someone else’s yum and think that everyone should read for pleasure.

Contact us at hello@maincharacterbooks.co.uk!

two women holding beers wearing ball caps at a pub